Darling
Works in Jan’s Market Makers series reflect on the role that branding, marketing, and social media have played in our lives.
Darling appropriates a vintage US advertisement for the Schlitz beer company where a housewife laments having burned a meal, and her husband comforts her with praise for the beer.
This piece presents an older America and a bit of the darker side of the advertising medium in a humorous way. The roles given, of the wife cooking dinner and the husband returning from a day at the office, reflect the traditional gender roles of American society. The joke humorously reveals patronizing attitudes in the culture toward women.
Works in Jan’s Market Makers series reflect on the role that branding, marketing, and social media have played in our lives.
Darling appropriates a vintage US advertisement for the Schlitz beer company where a housewife laments having burned a meal, and her husband comforts her with praise for the beer.
This piece presents an older America and a bit of the darker side of the advertising medium in a humorous way. The roles given, of the wife cooking dinner and the husband returning from a day at the office, reflect the traditional gender roles of American society. The joke humorously reveals patronizing attitudes in the culture toward women.
Works in Jan’s Market Makers series reflect on the role that branding, marketing, and social media have played in our lives.
Darling appropriates a vintage US advertisement for the Schlitz beer company where a housewife laments having burned a meal, and her husband comforts her with praise for the beer.
This piece presents an older America and a bit of the darker side of the advertising medium in a humorous way. The roles given, of the wife cooking dinner and the husband returning from a day at the office, reflect the traditional gender roles of American society. The joke humorously reveals patronizing attitudes in the culture toward women.
mixed media on canvas
32cm x 32cm x 3cm
executed in 2015. 🔴