Overload Installation
Works in Jan’s Market Makers series reflect on the role that branding, marketing, and social media have played in our lives.
Overload is a critique of United States gun culture and the ways that marketing media can get it wrong, incorporating a portrait of the artist into a mid-twentieth-century advertisement for Winchester firearms, where the spokesperson sits on top of a pile of spent shotgun shells, advertising the deadly weapon as if it were a toy.
In the sculptural installation of the piece, the work is joined by 500 spent shotgun shells, bringing the statement off the wall and into 3 dimensions.
Works in Jan’s Market Makers series reflect on the role that branding, marketing, and social media have played in our lives.
Overload is a critique of United States gun culture and the ways that marketing media can get it wrong, incorporating a portrait of the artist into a mid-twentieth-century advertisement for Winchester firearms, where the spokesperson sits on top of a pile of spent shotgun shells, advertising the deadly weapon as if it were a toy.
In the sculptural installation of the piece, the work is joined by 500 spent shotgun shells, bringing the statement off the wall and into 3 dimensions.
Works in Jan’s Market Makers series reflect on the role that branding, marketing, and social media have played in our lives.
Overload is a critique of United States gun culture and the ways that marketing media can get it wrong, incorporating a portrait of the artist into a mid-twentieth-century advertisement for Winchester firearms, where the spokesperson sits on top of a pile of spent shotgun shells, advertising the deadly weapon as if it were a toy.
In the sculptural installation of the piece, the work is joined by 500 spent shotgun shells, bringing the statement off the wall and into 3 dimensions.
chromogenic print under gallery ‘float’ plexiglass and 365 shotgun shells
242cm x 125cm x 125cm
executed in 2017
edition 2 of 3 🔴